The Guilty Brand

Guilty Swim was established in 2024 through the merging of several small businesses, all united by the shared vision of creating timeless, high-quality pieces that will remain essential in your collection season after season. Based on the beaches of Perth, Western Australia, The Guilty Brand is committed to celebrating the individuality of each member in our growing community. With a strong focus on affordability, we dedicate ourselves to every design without compromising on quality.

Our team has a strong emphasis on every women feeling confident in there own skin so we would love for you to use the “get in touch” button below if you have any feedback for us.